Japanese Hair Straightening is a very popular way of permanently straightening hair that originated in Japan in the 1990’s. It transforms wavy, coarse, or curly hair into pin-straight locks by treating the hair with chemicals which break the protein bonds in the hair that give it its shape. This process is also known as “thermal reconditioning” since it also uses very special flat irons that heat to precise temperatures to complement the work of the chemical solution. This Japanese Hair Straightening process first became popular in the United States in New York City in the early 2000’s and is now available at The Drawing Room NYC in SoHo.

This permanent hair straightening treatment sometimes called thermal reconditioning or ionic retexturing – weakens the hair, breaking down each follicle’s cysteine bond.
Our technicians are certified and specialized in Japanese Hair Straightening for wavy curly hair. Permanent retexturing results in natural bounce and volume, and healthy shine that only LISCIO can deliver. Retouches are needed only every 6-8 months.


  • Straightens hair permanently
  • Creates sleek, shiny and frizz-free hair
  • Minimal effort to style
  • Suitable for all types of hair
  • Lasts up to 6-8 months

Virgin hair will benefit the most from Japanese hair straightening, however Pre-lightened hair (except very soft highlights) should not even consider the process unless you have healthy conditioned hair. In general, this procedure is a good fit for those with loose curls or wavy hair who want to minimize their styling effort.