• Apply to wet hair, massage into a thick lather and rinse. Follow with label.m Thickening Conditioner for optimal results.
  • label.m Brightening Blonde Shampoo gradually lightens and brightens while gently cleansing and nourishing hair to prevent dryness, tangling and breakage. Contains natural extracts including White Pineapple, Mamaki Tea, and Lemon which activate the lightening process, enhance shine and freshen the scalp, without damaging or drying out hair.
  • Apply to wet hair and massage into a thick lather. Rinse and repeat if necessary.
  • Sulphate, Paraben and Sodium Chloride Free For best results, use with Cool Blonde Conditioner
  • Pure Beauty Awards 2016 Gold Winner - Best New Haircare
  • Apply to wet hair and massage into a thick lather. Rinse and repeat if necessary.

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